by Julie Clarke-Bush, on Mar 4, 2025 7:15:00 AM
Ever had a hot lead go cold?
They were interested. They got a quote. It seemed like a sure thing.
And then… nothing.
They didn’t say no. They just disappeared.
Chances are, they didn’t forget about the problem you solve. They just forgot about you.
A newsletter makes sure that never happens again.
Why Staying Top-of-Mind Matters
Most buyers don’t make an immediate decision. They shop around, weigh options, and get busy.
The business that stays in front of them—without being annoying—is the one they remember when they’re ready to buy.
A newsletter keeps you in their inbox, reminding them why you’re the right choice.
How a Newsletter Works for You
A newsletter isn’t just an email. It’s a system.
- It builds trust – Share helpful content, not just sales pitches.
- It keeps you visible – Consistency beats one-and-done follow-ups.
- It drives sales – The more they see you, the more likely they are to buy.
- It protects your business – You own your email list, not an algorithm.
The Drip Campaign Formula: How It Works
Every new lead that requests a quote, can follow a structured email sequence like this:
📩 Week 1: They request a quote and get the first email.
📩 Week 2: A follow-up email answers common questions.
📩 Week 3: A helpful tip or insight keeps them engaged.
📩 Week 4: A case study builds credibility.
📩 Week 5: Address objections and remove doubts.
📩 Week 6+: Keep delivering value until they’re ready to buy.
The goal: Email new contacts once a week for at least six weeks.
If you’re not in their inbox, you’re out of sight. And if you’re out of sight, you’re out of the running.
What Happens If You Don’t Follow Up?
- They forget your name.
- They buy from someone else.
- You lose a sale you could have closed.
Every time a lead goes cold, it’s a lost opportunity.
A newsletter keeps your business front and center—so when they’re ready to move forward, they think of you first.
The Stay Top-of-Mind Email Newsletter System
HighViz Marketing builds email campaigns that nurture leads and drive sales.
- We create and manage your newsletter.
- You stay top-of-mind with leads and customers.
- More visibility, more trust, more sales.
Let’s make sure your leads never go cold again.
