Increase Visibility
Sell More Equipment
Your customers buy from the competition
You’ve seen it happen: You deliver a forklift, and a competitor is already inside your customer’s warehouse, installing pallet racking or servicing the loading dock. When you ask why...
The customer says: “Oh, I didn’t know you sold that.”
That lost deal should have been yours.

The "I didn't know you sold that" Problem Solved
With The Stay Top-Of-Mind Newsletter Email System
Stay Top-Of-Mind
Don't rely on prospects to remember you. Remind them, then remind them again.
Win More Sales
Prevent lost sales by keeping customers informed about your full product and service lineup.
Earn Trust
Position your dealership as the #1 trusted choice for all their material handling needs.
Win More Sales Without Extra Work
The Stay Top-of-Mind Newsletter Email System keeps your business front and center, helping you close more deals. This system is perfect for:

Forklift Equipment Dealerships
Sell more forklifts, rentals, services, parts, and warehouse solutions.

Industrial Cleaning Companies
Sell more sweepers, scrubbers, and cleaning equipment.

Material Handling Equipment Businesses
Boost sales of pallet racking, conveyors, automation, etc.
How It Works:
① We Write & Design Your Newsletter Emails: 15, 30, or 46 value-driven and strategic sales emails over six months.
② We Send & Optimize: Automated delivery, A/B testing, and ongoing performance tracking.
③ You Win More Sales: Customers think of you first when they’re ready to buy.
Your Trusted Partner in Material Handling Marketing
HighViz Marketing is the only marketing agency in the world that specializes in your industry.
For over 15 years, we have been the go-to expert in material handling marketing. We've helped B2B businesses like yours achieve 600% growth in organic traffic, tripled lead conversions, and we continuously get a 10x return on investment.

Industry Experts
We specialize in marketing for forklift and material handling businesses.
Proven Results
Our B2B email marketing delivers an average of $38 for every $1 spent.
Conversion Focused
Our high-converting email strategies nurture leads and make the sale.
Stay In Front of Your Customers
So They Buy From You, Not Your Competitors
Keep your dealership top-of-mind with a done-for-you newsletter email system that drives sales, builds relationships, and works while you focus on your business.
GROWTH
24 Emails (Over 6 Months)
$3,500
$20k
4 emails per month
18 value-first newsletter emails
6 sales emails per month
A/B tested subject lines
Custom branded graphics
Newsletter repurposed on LinkedIn
Full execution inside your email platform (written, formatted, scheduled)
Monthly analytics & performance optimization
Co-op advertising report (if needed)
End-of-project review to front-load the best-performing emails moving forward
MOST POPULAR
AUTHORITY
36 Emails (Over 6 Months)
$5,000
$30k
6 emails per month
30 value-first newsletter emails
6 sales emails per month
A/B tested subject lines
Custom branded graphics
Newsletter repurposed on LinkedIn
Full execution inside your email platform (written, formatted, scheduled)
Monthly analytics & performance optimization
Co-op advertising report (if needed)
End-of-project review to front-load the best-performing emails moving forward
MARKET LEADER
48 Emails (Over 6 Months)
$6,800
$40k
8 emails per month
42 value-first newsletter emails
6 sales emails per month
A/B tested subject lines
Custom branded graphics
Newsletter repurposed on LinkedIn
Full execution inside your email platform (written, formatted, scheduled)
Monthly analytics & performance optimization
Co-op advertising report (if needed)
End-of-project review to front-load the best-performing emails moving forward
Frequently Asked Questions
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Will this actually help me sell more forklifts and equipment?
Yes! When customers consistently see your dealership in their inbox, they remember you first when it’s time to buy. This system prevents lost sales from “I didn’t know you sold that” moments and keeps leads warm until they’re ready to purchase.
-
Can’t my sales team just follow up instead of using email?
Sure. An efficient, organized rep can follow up with every single lead. But let's be honest. Your reps are busy. This system helps fill in the gaps in case your reps need support.
An email newsletter can be done once and used by the whole team. It puts your outreach on auto-pilot so your team can focus on closing deals, not chasing them.
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How is this different from sending occasional email blasts?
A consistent value-first email newsletter beats a random email blast every time. We will send emails that ask for a sale, but only after we've given value first. We have to earn the right to ask with helpful content first.
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What is the Co-op Advertising Report, and do I need it?
You may be reimbursed for a portion of the cost of this email newsletter product.
If we decide to send emails that focus on a brand you sell, you can apply for co-op marketing dollars.
Manufacturers like Hangcha, Clark, and Bobcat have been known to reimburse dealers a percentage of marketing costs. We're familiar with what data material handling equipment makers need as proof for co-op funding.
That means less money out of pocket and more sales opportunities.
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I don’t have time to manage this. How much work is involved?
3 hours. We'll schedule a kickoff call to plan the content. Afterward, you'll need to review and approve the emails once we complete them. This is a done-for-you system. We take care of everything: writing, sending, and optimizing emails, so you can concentrate on running your business while we keep you engaged with your customers.
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Will my customers find these emails annoying?
No! These emails aren’t spam. They’re useful, engaging, relevant and packed with industry insights, helpful tips, and valuable information. Customers and prospects actually look forward to them.
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How soon will I see results?
Many dealerships see an increase in engagement in the first 30 days. Over time, the steady customer touchpoints lead to more sales, repeat business, and better customer retention without extra work on your end.
The longer the emails run, the more insights we gather. This means the emails get more effective as time goes on.
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What if I already have a CRM, do I still need this?
Yes! A CRM stores your contacts, but it doesn’t keep you top-of-mind. Our email system works alongside your CRM to regularly engage leads and customers, so they think of you first when they’re ready to buy.
Our Happy Customers
Here is what a few of our customers say about us.

“It's great to have a marketing expert who also understands the material handling industry. We're generating more sales than ever before!”
John Wofford
Director of Marketing, The Lilly Company

"HighViz Marketing’s email campaigns not only keep us visible, but they also help us sell. We have generated several equipment sales directly from email."
Trey Barber
General Manager, Mid Columbia Forklift & Material Handling

"HighViz made it happen, delivering a website that represents our brand and generates leads. It is so valuable, we kept them on retainer."
Jason Johnson
Executive VP of Operations, SouthernStates ToyotaLift
Have a Question?
Not sure if this is the right fit for your dealership or business? Wondering how it works?
Send us your questions, and we’ll get back to you ASAP.
Prefer to chat? Book a quick call here.